Investigation 001 · AI buying behavior ·

What does AI
tell your customers
to buy?

Buyers now ask AI what to buy. Most brands never see the answer.

Illustrative simulation · nothing you type leaves your browser

To answer, AI reads the internet.

Forums. Reviews. Comparisons. Product pages.

Every mention is a vote.

Watch where the votes go.

Your competitors keep getting cited.

Your brand barely comes up.

Your brand wasn't in the answer.

Competitors: cited 16 times across 12 sources. Your brand: one forum post, no replies.

Illustrative simulation. Your real audit tests this live across ChatGPT, Gemini, Claude and Perplexity.

Scroll

Question
Sources
Votes
Answer
Your brand

Simulation

Before the click

Your customers are already asking AI.

Buyer"What's the best CRM for a 10-person marketing agency?"

AI assistantHere are the strongest options for a team your size:

Pipewell
Clientry
Loopdesk
Northdesk

Your brandNot in the answer

They didn't click your competitor.

They never got that far.

VIRAXL investigates here

Your analytics sees here

QuestionBuyer asks AI

AnswerAI replies

Shortlist3–5 names

ClickIf you're listed

Your siteVisit

AnalyticsYou finally see them

● Steps 1–3: VIRAXL investigates here ○ Steps 5–6: your analytics sees here

"Best CRM for a 10-person agency?""Which running shoes for flat feet?""Best project tool for a remote team?""Top skincare for oily skin under $40?""Which accounting app for freelancers?""Best espresso machine for beginners?""Most reliable VPN for travel?""Best mattress for back pain?""Which email tool for a small store?""Best budget noise-cancelling headphones?""Which HR software for 50 people?""Best protein powder without sugar?""Best CRM for a 10-person agency?""Which running shoes for flat feet?""Best project tool for a remote team?""Top skincare for oily skin under $40?""Which accounting app for freelancers?""Best espresso machine for beginners?""Most reliable VPN for travel?""Best mattress for back pain?""Which email tool for a small store?""Best budget noise-cancelling headphones?""Which HR software for 50 people?""Best protein powder without sugar?"

"Best espresso machine for beginners?""Most reliable VPN for travel?""Best mattress for back pain?""Which email tool for a small store?""Best budget noise-cancelling headphones?""Which HR software for 50 people?""Best protein powder without sugar?""Best CRM for a 10-person agency?""Which running shoes for flat feet?""Best project tool for a remote team?""Top skincare for oily skin under $40?""Which accounting app for freelancers?""Best espresso machine for beginners?""Most reliable VPN for travel?""Best mattress for back pain?""Which email tool for a small store?""Best budget noise-cancelling headphones?""Which HR software for 50 people?""Best protein powder without sugar?""Best CRM for a 10-person agency?""Which running shoes for flat feet?""Best project tool for a remote team?""Top skincare for oily skin under $40?""Which accounting app for freelancers?"

"Which email tool for a small store?""Best budget noise-cancelling headphones?""Which HR software for 50 people?""Best protein powder without sugar?""Best CRM for a 10-person agency?""Which running shoes for flat feet?""Best project tool for a remote team?""Top skincare for oily skin under $40?""Which accounting app for freelancers?""Best espresso machine for beginners?""Most reliable VPN for travel?""Best mattress for back pain?""Which email tool for a small store?""Best budget noise-cancelling headphones?""Which HR software for 50 people?""Best protein powder without sugar?""Best CRM for a 10-person agency?""Which running shoes for flat feet?""Best project tool for a remote team?""Top skincare for oily skin under $40?""Which accounting app for freelancers?""Best espresso machine for beginners?""Most reliable VPN for travel?""Best mattress for back pain?"

Millions of buying questions a day. Each one ends in a shortlist.

The shortlist

Change the question. The winners change.

AI doesn't return 200 blue links. It compresses a category into a few names, and those names shift with every buyer's situation.

Sample data · illustrative brands

The report

AI knows your competitors better than it knows you.

Here's what it keeps finding.

Your brand · answers that mention you 0/20

Top competitor · answers that mention them 0/20

01 · ObservationYour top competitor appears in 14 of 20 sample answers. You appear in 5.
02 · EvidenceThree sources keep backing them: a review roundup, a comparison table, a Reddit thread. See the receipts →
03 · ImplicationBuyers who ask AI in your category may never see your name.
04 · FixYour report ranks what to change first, and why.

Illustrative numbers

The receipts

No hand-waving. Show me the receipts.

Every finding traces back to a real question, a real answer and the sources behind it. In a real audit, these are screenshots.

Evidence 014Illustrative

Perplexity · 29 Sep 2026

Buyer asked: "Best ergonomic chair under $500 for a tall developer?"
AI answered: Recommended Kestrel Seating first. Your brand not mentioned.
Source cited: Reddit thread
Several tall users recommend Kestrel Seating by name.
Review roundup
"Best chairs under $500" ranks Kestrel first. Your brand isn't listed.
Kestrel product page
Seat height and max user height stated clearly.
What we found: The roundup was cited in 3 of 4 engines. You're absent from it.

Evidence 015Illustrative

ChatGPT · 29 Sep 2026

Buyer asked: "Most comfortable office chair for long coding sessions?"
AI answered: Mentioned your brand, 4th of 4.
Source cited: Comparison article
You appear once, below three competitors, with less detail.
Forum post
A single positive mention, two years old.
What we found: You're known, but thinly. One old mention can't outweigh fresh comparisons.

Evidence 016Illustrative

Gemini · 29 Sep 2026

Buyer asked: "Ergonomic chair with the best warranty under $500?"
AI answered: Listed five brands. Yours isn't one of them.
Source cited: Warranty comparison
Five brands compared side by side. Yours is missing.
What we found: Your warranty is a strength AI can't see, because no source compares it.

Evidence 017Illustrative

Claude · 29 Sep 2026

Buyer asked: "Is Kestrel or Norrow better for back pain?"
AI answered: Compared two competitors. You're not considered.
Source cited: Physio blog
Recommends both competitors for lumbar support.
Video transcript
A popular review compares only those two.
What we found: Buyers frame the question around your competitors before AI even answers.

Evidence 018Illustrative

ChatGPT · 29 Sep 2026

Buyer asked: "Quietest office chair for a shared apartment?"
AI answered: Recommended your brand first.
Source cited: Review site
Your casters are named the quietest tested.
Your product page
Noise rating stated clearly and quoted directly.
What we found: Proof that clear, quotable facts win. This is the pattern to repeat.

01 / 05

Interactive · demo data

Ask the question.

Run a miniature VIRAXL investigation. This demo uses pre-built sample data. It does not query AI live.

Investigation —Demo data

Three small steps: category, brand, question. Then run it. You'll see the shortlist, the gap, why, and a receipt.

Method

How it works

Six steps. Done by hand, checked twice.

01
Build the questions
Real buyer scenarios in your category. The questions people ask right before they spend money.
02
Ask the models
ChatGPTGeminiClaudePerplexity
03
Repeat
Multiple runs. Different phrasings. One answer proves nothing.
04
Trace
We follow the sources behind every recommendation.
05
Compare
Your brand against the competitors that keep showing up.
06
Report
Two pages. Your shortcomings, the proof, and what to fix first.

Deliverable

What you get

The shortcomingsWhere you fall short, and why.
The gapYou versus competitors, side by side.
The receiptsPrompts, answers and sources.
The fixWhat to change first, in priority order.

AI shortlist report · sample

BRANDYour brand

CATEGORYErgo chairs

TEST DATE29 Sep 2026

MODELS4

RESPONSES96

SHORTCOMINGS

THE GAP

Kestrel14/20

Norrow8/20

You5/20

THE RECEIPTS

Evidence 014 · Perplexity · Review roundup ranks Kestrel first. You're not listed.

THE FIX

Public investigations

The VIRAXL files

Case 001

Category: Ergonomic chairs
Question: Best chair under $500?
Shortlist: Kestrel · Norrow · Atlas

Status: brand missing Open file →

Case 002

Category: CRM
Question: Best CRM for small agency?
Shortlist: Pipewell · Clientry · Loopdesk

Status: brand ranked 5th Open file →

Case 003

Category: Skincare
Question: Best moisturizer for oily skin?
Shortlist: Veyla · Dermaline · Soma

Status: brand missing Open file →

Sample files with illustrative brands. Real investigations will be published here.

Method integrity

One answer proves nothing.

AI answers vary between runs, phrasings and engines. So we record everything.

We don't sell certainty from one prompt. We look for patterns across repeated tests.

Prompt
Model
Date
Search mode
Location assumptions
Raw response
Cited sources
Repeated runs

For agencies

Your clients ask for AI visibility. You don't need another tool.

VIRAXL provides the research and the report. You deliver it as part of your own client offering, under your brand.

Explore white-label →

Quick scan $49 One-time

Find out whether there's a problem.

5 buyer questions
2 AI models
Basic mention analysis
1-page findings

Full picture Full AI shortlist audit $99 One-time

Understand the problem, and what to do about it.

20 buyer questions
4 AI models: ChatGPT, Gemini, Claude, Perplexity
Competitor analysis
Source receipts
Gap analysis: your shortcomings
Prioritized fixes
2-page executive report

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